Greenpeace USA (GPUS) is hiring a Digital Advertising Specialist to join our fast-Âpaced, innovative, and dynamic online team to create petitions and manage and optimize digital advertising campaigns.
This role will:
Write copy for petitions and calls to action
Set up petitions on our CRM
Set up âviability testâ ad campaigns and targeting through ad networks such as Facebook and Google
Identify and act on opportunities to optimize performance
Plan, execute, and measure experiments and conversion tests. Analyze and optimize performance.
Write ad copy and collaborate with writers and designers
Evaluate emerging technologies and platforms.
Be a positive member of our collaborative and supportive team
Minimum requirements include:
2-3 years online campaigning
Ideal candidate would have some experience with Facebook and Google Ads (or some experience broadly with digital lead gen)
Communication experience with activists/donors, driving actions/donations/sales, running A/B tests, etc.
Apply here - https://www.greenpeace.org/usa/jobs/?gh_jid=4277069002